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Little League WeatherBug app partnership has safety in mind Click here to read more on Mobile Marketer Mobile plays a critical role in how Disney plans to market several of its upcoming films over the next couple of years with HSN, in what the company claims is its first partnership with an omnichannel retailer.
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Click here to read more on Mobile Marketerĭisney, HSN take retail movie marketing up a notch with multiplatform push Little League Baseball and Softball recently introduced a new mobile application featuring an array of weather prediction features meant to help coaches. Macy’s newest iteration of its mobile-heavy All Access marketing campaign aims to win over millennials with authentic creative and messaging from singer and actress Lucy Hale. Macy’s enlists Lucy Hale to give millennial private label push celebrity power The Little League WeatherBug app makes game time simple ?The app is ad-supported, which makes it possible for us to provide it at no cost.Is Facebook positioning Messenger to be its commerce and payments play?įacebook is building a multi-pronged approach to messaging with WhatsApp, Instagram and Messenger, which increasingly looks like it is being positioned as a content and commerce play similar to WeChat and Line. View live weather and traffic cam feeds ?We debuted the app during the Little League World Congress last week, and District Administrators, umpires, coaches and team managers were excited to have the power of our app at their fingertips,? she said. ?By partnering with Little League, we hope that more mobile users will discover and benefit from everything WeatherBug offers ? from Spark to weather and traffic cams,? Ms.
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Additionally, free music streaming and recommendation service Songza is integrating weather data through collaboration with The Weather Channel, so it can recognize weather patterns in a user?s area and suggests music choices based off the perceived state of mind.
For example, AccuWeather will be pre-installed on the newly launched HTC One. Tightly integrated experiences The WeatherBug partnership app is the latest of several developments for weather apps as they explore more tightly integrated experiences on mobile ( see story). Track location specific weather changes Other Little League apps include Little League Card Maker, which allows users to create and distribute their own trading cards, and iScoreTower, which allows for converting iPads into scoreboards that can then be controlled with other iOS-powered devices. ?The Little League is always looking for mobile solutions to help local leagues?, Brian McClintock said, director of media relations for Little League, who also noted the importance of staying up with current technology.
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The app is free to download from the Apple App Store and Google Play. The Little League WeatherBug app Additionally, the app uses WeatherBug's local weather stations that are located in places such as stadiums and schools, along with NWS stations, to provide new data. According to WeatherBug, its thunderstorm alerts are on average 50 percent faster than competing apps. Severe weather alerts One key feature of the app is faster severe weather alerts in the form of National Weather Service (NWS) updates, and Dangerous Thunderstorm Alerts. ?That?s a natural fit with Little League and their focus on helping keep players, fans and officials safer,? Ms. ?Our customer mantra at WeatherBug is Know Before since our app provides unique features like lightning detection with Spark, early warnings to severe weather such as thunderstorms, and access to real-time neighborhood level weather and forecasts,? said Amena Ali, the chief marketing officer at Earth Networks, Germantown, PA. It is the latest in a growing list of apps from Little League Baseball and Softball that also includes a rule book app with FunMobility and a scorekeeping app with GameChanger. The Little League WeatherBug app was developed in partnership with WeatherBug and includes a tool called Spark, which gives personalized lighting strike information in real-time and leverages GPS location data from mobile devices. Little League Baseball and Softball recently introduced a new mobile application featuring an array of weather prediction features meant to help coaches, parents, managers and family with their planning.
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